Privacy Policy
Last Updated: July 2026
1. Introduction
Welcome to the world of The Adventures of Butler.
This Privacy Policy explains how Artemus Ltd (“we”, “us” or “our”) collects, uses, stores and protects personal information when you visit or interact with our websites, digital platforms, services and creative content connected with The Adventures of Butler.
This includes the wider world of Adventure Woods, The Friendship Tree, The Howl Gang, and all characters, stories, locations and adventures forming part of The Adventures of Butler universe.
Characters covered by this policy include Butler, Uncle Kenn, Tara Tortoise, Diva Duck, Ruksak, Frog, L.B., Rocco Rhino, Captain Barnaby Beak, Buster Bee, Razor, members of The Howl Gang, and all other supporting, featured, newly introduced and future characters appearing within The Adventures of Butler.
All associated fictional characters, character groups, locations, stories, books, illustrations, brands and creative projects managed by or on behalf of Artemus Ltd are collectively referred to in this Privacy Policy as “The Adventures of Butler World.”
Artemus Ltd is committed to respecting your privacy and handling personal information responsibly and in accordance with applicable UK data protection laws, including the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018.
2. Who We Are
Artemus Ltd is responsible for the management and development of The Adventures of Butler World and its associated creative brands, fictional locations, characters, stories and projects.
For the purposes of applicable data protection legislation, Artemus Ltd is the data controller where we determine how and why your personal information is processed.
3. Information We May Collect
Depending on how you use our website or services, we may collect:
We only collect personal information that is reasonably necessary for the operation of our websites, services and communications.
4. How We Use Your Information
We may use personal information to:
We will not use your personal information for purposes that are incompatible with the reasons it was originally collected.
5. Our Lawful Basis for Processing
Under UK data protection law, we must have a lawful basis for processing personal information.
Depending on the circumstances, we may rely on consent, contract, legitimate interests or legal obligation.
Where we rely on consent, you may withdraw your consent at any time.
6. Children’s Privacy
The Adventures of Butler World includes stories, characters and creative content designed for children and families.
We take children’s privacy seriously.
Our websites and online experiences should be accessed by children with the involvement and supervision of a parent, guardian or responsible adult where appropriate.
We do not knowingly seek to collect unnecessary personal information directly from children.
Where an activity involving Butler or any other character within The Adventures of Butler World is designed to collect personal information from a child, appropriate parental or guardian consent may be required.
Parents or guardians who believe a child has provided personal information to us without appropriate consent should contact Artemus Ltd. We will review the matter and, where appropriate, delete the information.
7. Marketing Communications
Where you have chosen to receive news and updates, we may send communications relating to The Adventures of Butler World.
These communications may include:
You may unsubscribe from marketing communications at any time by using the unsubscribe option included in our emails or by contacting us.
8. Cookies and Website Analytics
Our websites may use cookies and similar technologies to help our websites operate correctly and understand how visitors interact with our content.
Cookies may be used for essential website functionality, security, visitor preferences, website performance and analytics.
Where required by law, we will request consent before placing non-essential cookies on your device.
Further information may be provided in our Cookie Policy.
9. Sharing Your Information
We do not sell your personal information.
We may share limited personal information with trusted service providers who assist with the operation of our business, websites and creative projects.
These may include website hosting providers, email platforms, analytics providers, IT support providers, professional advisers, payment providers and fulfilment providers.
Service providers are only permitted to use personal information for authorised purposes and are expected to protect the information appropriately.
10. International Data Transfers
Some technology and service providers may process information outside the United Kingdom.
Where personal information is transferred internationally, we will take appropriate steps to ensure suitable data protection safeguards are in place in accordance with applicable legislation.
11. How Long We Keep Your Information
We only retain personal information for as long as reasonably necessary for the purpose for which it was collected or to meet legal, accounting or regulatory requirements.
When personal information is no longer required, it will be securely deleted or anonymised where appropriate.
12. Protecting Your Information
We take reasonable technical and organisational measures to protect personal information against unauthorised access, accidental loss, misuse, alteration, disclosure or destruction.
However, no internet-based system can be guaranteed to be completely secure.
13. Your Data Protection Rights
Under UK data protection law, you may have the right to:
Your rights may depend on the circumstances and applicable data protection legislation.
To exercise your rights, please contact Artemus Ltd.
14. Third-Party Websites and Social Media
Our websites and digital content may include links to third-party websites and social media platforms.
We are not responsible for the privacy practices of third-party organisations. We recommend reviewing their privacy policies before providing personal information.
15. The Adventures of Butler World
For the purposes of this Privacy Policy, The Adventures of Butler World includes The Adventures of Butler, Adventure Woods, The Friendship Tree, The Howl Gang and every character, group, fictional location, story and adventure forming part of the creative universe.
This includes Butler, Uncle Kenn, Tara Tortoise, Diva Duck, Ruksak, Frog, L.B., Rocco Rhino, Captain Barnaby Beak, Buster Bee, Razor and The Howl Gang, together with all other existing, supporting and future characters.
The Adventures of Butler World, its characters and associated creative content are managed by or on behalf of Artemus Ltd.
Information submitted through official websites, newsletters, competitions, activities or digital experiences connected with The Adventures of Butler World will be handled in accordance with this Privacy Policy.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our websites, services, creative projects, characters or legal obligations.
The latest version will be published on our website with an updated revision date.
17. Contact Us
If you have questions about this Privacy Policy or how your personal information is handled, please contact:
Artemus Ltd
The Adventures of Butler – Privacy Enquiries
Email: butler@artemus.co.uk
18. Complaints
If you have concerns about how your personal information has been handled, please contact us so that we can investigate your concerns.
You may also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.
© 2026 Artemus Ltd. All rights reserved.
The Adventures of Butler, Adventure Woods, The Friendship Tree, The Howl Gang, Butler and all associated characters, fictional locations, stories and creative content form part of The Adventures of Butler World and are intellectual property associated with Artemus Ltd.
The Adventures Of Butler
Brought to you by Artemus Ltd
Copyright © 2026 Artemus ltd - adventuresofbutler.com - All Rights Reserved.